DVDs have always been a form of content. The value was the content and all content was valued the same based on the Studio and the year it was released. For example all Exquisite titles from 2010 were worth $6. There was an unlimited supply so there was no fear of not being able to get it. After covid everything changed. All the video stores shut down and the studios cut back on replicating new titles. They stopped producing new content. All that was left was the existing inventory of which there was a lot. Studios were selling good quality DVDs for 75 cents wholesale. Then inflation hit and the cost to produce a new sealed DVD exploded. The company that produced 99% of the adult DVDs was sold and the new owners tripled the price to create new content. The minimum print run was 1000 of a DVD, so companies were now discontinuing old titles and just printing new ones. When they sold out, that was it. The rarest DVDs are the DVDs that were printed from 2020 to 2022. There are many titles still being printed from that era, but there are a lot of DVDs that were only printed once. Only 1000 made. Titles from 2005 may have 250,000 copies. You may have sticker shock over a 2020 Bang Brothers titles for $50, but its far more valuable than their older titles that already go for $150. Collectors are not aware of the number of DVDs produced and to assume each DVD is the same is a huge mistake.
Where we are now is that we have an industry that has a customer base that wants different things. 80% of the customers want to watch adult content safely in their homes without it being attached to the phone or computer. Then about 20% are watching videos, but they are also collecting and investing.
If you had spent one million dollars on adult DVDs at full retail price in 2020, you would have a collection worth anywhere from 10 to 50 million dollars. Things are only worth what people are willing to pay for it and you could either start your own business or sell them wholesale to companies like ours. If we valued that collection at $10 million dollars. We would pay four million for it. In 5 years you could have made a 400% profit and cleared 4 million dollars. That is the reality of Adult DVDs in 2025.
Where this leaves us in 2025 is with an industry that has changed dramatically. Its an industry without standards or established prices. Prices can fluctuate from $5 to $100 on the exact same DVD. Nobody really has a good idea of what is worth money and what isn’t. Its also an industry that is ripe for fraud. Unethical dealers are already preying on the consumers lack of knowledge. DVDs that have had a value of $100 are being reprinted with and inferior cover, DVD and case. A new supply of product is hitting the market and bringing the price down to $20. Customers that were aware of the $100 price feel like they have gotten a great deal at $20. A customer that just wants the content will be satisfied, but if a customer bought that DVD as an investment they are going to be disappointed.
An original DVD of “Momma Knows Best #1” from Red Light was a solid $100 to $200 DVD for over a year. A complete criminal enterprise from New York that has many websites and a huge presence on any website that sells DVDs, started reprinted this DVD. They used a very cheap flimsy case. They reprinted the cover on a home computer and reprinted the art on the DVD on a laster printer that prints covers on DVDs and CDs. This cover lacked the security feature from Red Light and this DVDs back was RED on the original. The reprinted ones are silver.
We will pay $100 for an original “Momma Knows Best #1” from Red Light. The ones that were sold recently have no value to us. We won’t give anything for them. They are merely content. They have no resale value.
Some of you will say “im fine with paying $20 to get that video, because I can’t find it anywhere.” That’s fine, but you should be paying $5 or $6 for it. There should not be any premium for a newly reprinted DVD.
We are going to try to educate our customers to know what to look for when buying older DVDs and how to avoid overpaying. At the end of the day if you have a budget of $1000 a year to buy Adult DVDs, don’t you want to get the most for your money? Why spend $50 when you could spend $5.
Our goal is to teach customers how to spend the least they can for content and how to invest in the right DVDs that are authentic.
